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Home › Forums › Desserts Forum › Ice Cream & Custards › R.I.P Breyers Mint Chocolate Chip Ice Cream!!!

This topic contains 27 replies, has 0 voices, and was last updated by John In Seattle John In Seattle 14 years, 7 months ago.

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  • June 20, 2006 at 8:22 am #2560473
    Rick F.
    Rick F.
    Member

    For some current ice cream news, see this NYTimes article. (I also have as a text file if there are problems with the link.)

  • June 20, 2006 at 8:22 am #2560474
    Twinwillow
    Twinwillow
    Member

    quote:

    Originally posted by twinwillow

    This is yet just another example of the "corporatizing" and buying up of
    America by large conglomerates!
    I grew up in the 50’s enjoying Breyers ice cream-as well as other delightful products only to have to stop eating them today because they, SUCK!
    I have only my memories and these forums to share my grief with others to satiate my disatisfaction with today’s food products.
    CORPORATE AMERICA-WAKE UP!!!!!!
    The handful of "artisan" mom and pop places produce lovely products but, because they are so specliaized, they are not only very expensive but hard to find unless you are savy to their websites or live in the cities they call home.
    Take "Vosges" chocolates. They are in Chicago and a handful of Wholefoods stores and some larger dept. stores. Did you ever price their chocolates?
    Their stuff is fabulous and, fabulously EXPENSIVE!
    Ok, don’t want to get away from this topic. So, for the record, I don’t eat Breyer’s ice cream anymore either! Did you HEAR that Van den Berg foods!

  • June 20, 2006 at 8:22 am #2560475
    Twinwillow
    Twinwillow
    Member

    This is yet just another example of the "corporatizing" and buying up of
    America! by large conglomerates.
    I grew up in the 50’s enjoying Breyers ice cream-as well as other delightful products only to have to stop eating them today because they, SUCK!
    I have only my memories and these forums to share my grief with others to satiate my disatifaction with today’s food products.
    CORPORATE AMERICA-WAKE UP!!!!!!
    The handful of "artisan" mom and pop places produce lovely products but, because they are so specliaized, they are not only very expensive but hard to find unless you are savy to their websites or live in the cities they call home.
    Take "Vosges" chocolates. They are in Chicago and a handful of Wholefoods stores and some larger dept. stores. Did you ever price their chocolates?
    Their stuff is fabulous and fabulously EXPENSIVE!
    Ok, don’t want to get away from this topic. So, for the record, I don’t eat Breyer’s ice cream anymore either! Did you HEAR that Van den Berg foods!

  • June 20, 2006 at 8:22 am #2560476
    PaulBPool
    PaulBPool
    Member

    Breyers, Good Humor, and now Ben and Jerry’s are all owned by Van Den Berg Foods/, the English/Dutch conglomerate which has been (forgive the pun) swallowing up American companies for years and then cheapening the products in an effort to squeeze more profits from them.
    My sister works for this company, and has expressed utter frustration over their mishandling and manipulation of these products.
    Good Humor, once the cadillac of ice cream novelties has been cheapened so much that you can no longer tell the difference between a "real" good humor bar and many of the lower priced knockoffs. Ben and Jerry’s has already shown a dimunition in the amount of "goodies" in their flavors, as well as a drop in the smoothness of the ice cream. Breyers has been maintained as "milk, cream, sugar, eggs" and no artificial ingredients for the most part, but as noted above the "real" chocolate is gone, and many of the other mix-ins will be lower quality in the future as well.
    Among the products this company controls, Lipton beverages, Lipeon soup and side dishes, Knorr Products, Adolph’s products, Ragu products, Shedd’s Spread products, all of the former Cheseborough Pond’s lines, and all of the former Lever Brothers (Unilever) products.
    Their modus operandi is to cheapen all the products, discontinue most r&d geared towards improvements, squeeze every last drop out of the line, and then abandon it completely, or sell the line off.
    Such a shame.

  • June 20, 2006 at 8:22 am #2560477
    whatever happened
    whatever happened
    Member

    at first, when my family began to complain about the change in breyers ice cream, i didn’t think much of it, until i had a late night craving for mint choclate chip ice cream.
    the second i opened the box in a near dark kitchen, i immediately noticed that there were fewer, and larger, flatter chips. at first, i thought, ‘ok, this must be the change’, until i put a spoonful of it in my mouth.
    ugh! what happened to the consistency?? it tasted gummy and gooey like all of the cheaper supermarket brands. and, with the ‘chips’ (are they really fake??? i won’t eat modified and artificial food!!) fewer and flatter between, the whole consistency of what used to be a great ice cream has changed.
    years ago, ‘heath bar’ changed their candy bar by replacing the natural vanilla, for a cheaper vanillin susbstitute, and customers complained. and guess what? the company reverted back to the original formula. upon hearing that, i’ve been eating ‘heath bars’ ever since.
    i think there’s one thing the consumers who may not like breyers original formula and unilever don’t understand, is that the fans of the original formula bought it because it was different and we liked the simple ingredients, and the grainy texture. it had a cleaner, more natural taste. the non-fans have a plethora of gooey, guar gum, carageenan ice cream from which to choose. we were a faithful bunch, that has been abandoned. so now, from soap to butter almond ice cream, i will buy from unilever’s competitors, along with every buying member of my large extended family, ages 12 to 78.

  • June 20, 2006 at 8:22 am #2560478
    Peachpie9
    Peachpie9
    Member

    quote:

    Originally posted by spicoli

    quote:

    Originally posted by John In Seattle

    Unilever has responded. Here is one paragraph from their letter:

    quote:

    unilever

     Many consumers described our former chocolate chips as hard and waxy. After much consideration, we changed our chocolate chips in response to consumer requests for an improved and tastier inclusion. We decided the new chocolate chips delivered a softer texture and better chocolate flavor. 

    While I sincerely appreciate that they took the time to respond without using a form letter, I find it very hard to believe that consumers were requesting that they use fake chocolate, and that fake chocolate could have a  better chocolate flavor .

    Typical Corporate PR BS. Really frustrating that they hide "Bottom Line" decisions behind fake customer preference decisions.

    When McDonalds was recently questioned about why they use Hydrogenized oils in their US restaurants, but not in their European ones, they gave the same "taste preference" responses, when really, Hydrogenized oils are cheaper.

    maybe someday, they’ll just tell the truth.

    Indeed. Real scientific taste testing involves lots and lots of people and trials and blinds and double blinds–wouldn’t you like to meet this large bunch of people who expressed a marked preference for hydrogenated oils and fake chocolate chips? They probably all live in Roswell, NM, and the corporations just send over a bus when they need spurious substantiation of their decision to AGAIN lower the quality of their offerings.

    No offense to the real residents of Roswell.

    Catherine

  • June 20, 2006 at 8:22 am #2560479
    Scorereader
    Scorereader
    Member

    quote:

    Originally posted by Jennifer_4

    the very term "chocolate chip" has changed from my childhood… I enjoyed more of a chocolate flake..whereas today’s is chocolate chunk.. I prefer the flakes because the taste is spread out more and it melts more easily on your tongue.. I don’t want big chunks of frozen chocolate in my iced cream.
    Baskin Robbins is the only place around here that I still can get old fashioned chocolate chip.

    I just had some mint chocolate chip the other day from Baskin Robbins. I have to say, I rather injoyed it. I havn’t had baskin-Robbins in years, but the realors of our building threw an ice-cream social, so Baskin-Robbins was the only choice. It tasted exactly as remember it from the Baskin-Robbins in Penn-Can Mall in North syracuse NY in the 70’s. Too bad they didn’t have the bubble-gum ice-cream that had the 1-Cent gum balls in it.

  • June 20, 2006 at 8:22 am #2560480
    spicoli
    spicoli
    Member

    quote:

    Originally posted by John In Seattle

    Unilever has responded. Here is one paragraph from their letter:

    quote:

    unilever

     Many consumers described our former chocolate chips as hard and waxy. After much consideration, we changed our chocolate chips in response to consumer requests for an improved and tastier inclusion. We decided the new chocolate chips delivered a softer texture and better chocolate flavor. 

    While I sincerely appreciate that they took the time to respond without using a form letter, I find it very hard to believe that consumers were requesting that they use fake chocolate, and that fake chocolate could have a  better chocolate flavor .

    Typical Corporate PR BS. Really frustrating that they hide "Bottom Line" decisions behind fake customer preference decisions.

    When McDonalds was recently questioned about why they use Hydrogenized oils in their US restaurants, but not in their European ones, they gave the same "taste preference" responses, when really, Hydrogenized oils are cheaper.

    maybe someday, they’ll just tell the truth.

  • June 20, 2006 at 8:22 am #2560481
    Riku The Surfer
    Riku The Surfer
    Member

    I don’t even buy from the supermarket anymore for ice cream…

    Schwan’s is the only place my mom and I will eat ice cream from. I’ll have the occasional Blue Bunny now and then…but Schwan’s ice cream tastes way better.

  • June 20, 2006 at 8:22 am #2560482
    NeilS
    NeilS
    Member

    Glad I found this forum. I thought that I was the only one who wondered… What the heck have they done to Breyers??? I’m a Mint Chocolate Chip guy, but as a kid I even used to enjoy their vanilla, especialy with plenty of U-Bet poured over it.

    Don’t know what they did, but the sharp vanilla base of both flavors tastes more like French Vanilla. Way too creamy for my taste. What a disappointment. Gotta go to Baskin for a Mint CC fix.[/font=Verdana][/font=Verdana]

  • June 20, 2006 at 8:22 am #2560483
    Rick F.
    Rick F.
    Member

    R.I.P. Breyer’s in general. Not only have they quietly eased away from their formerly proud (and rightfully so) stance of "all-natural" on many of their products, they’ve gone very quietly from half-gallons to a smaller size, 1.75 liters or quarts or something. And John is dead on target: their taste is gone. It’s a sad day.

  • June 20, 2006 at 8:22 am #2560484
    Ginger9708
    Ginger9708
    Member

    I agree i think Breyers sucks! it is absolutely the worst ice cream in the supermarket. It tastes fake like they use some sort of fat free skim milk, the texture is bad, I like ice cream that has a creamy texture to it and breyers doesnt have this. It has such an icy texture. My husband loves Breyer’s and I cant figure out why. Breyers is at the bottom of my list along with Hershey’s chocolate.

  • June 20, 2006 at 8:22 am #2560485
    BT
    BT
    Member

    The concept that "chocolate flavored chips" have a "better chocolate flavor" than chocolate is interesting.

  • June 20, 2006 at 8:22 am #2560486
    John In Seattle
    John In Seattle
    Member

    Unilever has responded. Here is one paragraph from their letter:

    quote:

    unilever

     Many consumers described our former chocolate chips as hard and waxy. After much consideration, we changed our chocolate chips in response to consumer requests for an improved and tastier inclusion. We decided the new chocolate chips delivered a softer texture and better chocolate flavor. 

    While I sincerely appreciate that they took the time to respond without using a form letter, I find it very hard to believe that consumers were requesting that they use fake chocolate, and that fake chocolate could have a  better chocolate flavor .

  • June 20, 2006 at 8:22 am #2560487
    BT
    BT
    Member

    quote:

    Originally posted by enginecapt

    quote:

    Originally posted by BT
    But, of course, I think mint chocolate chip is disgusting anyway and I’ll never understand how it got so popular

    Because people like me love it so much.
    You: Mint chocolate chip
    Me: Vinegar

    You vinegar what? You don’t like it? I love it–drink it straight out of the bottle. Really. Not sure I’d like vinegar-flavored ice cream though.

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