I would never deal with product owned by ConAgra company. They don’t care about their customers.
“We’re ConAgra – We don’t need you!”
Regarding Brand Recognition – Go with the most recognized brand in your market as opposed to Kirkland.
Ask the meat dept managers in your supermarkets what their best sellers are at REGULAR PRICES. Hot Dogs on sale will skew sales results. 
If that’s what people buy in supermarkets, they must like it and will buy it from your cart.