The days of the free standing, small, single, print newspapers are rapidly disappearing and are being replaced by the major Multimedia companies like Gannett. The company s 82 U.S. daily newspapers, including USA TODAY, reach 11.6 million readers every weekday and 12 million readers every Sunday, providing important news and information from their customers neighborhoods and around the globe. USA TODAY, the nation’s No. 1 newspaper in print circulation, and USATODAY.com reach a combined 5.9 million readers daily.
The Broadcasting Division s 23 TV stations reach 21 million households, covering 18.2 percent of the U.S. population. Through its Captivate subsidiary, the Broadcasting Division delivers news, information and advertising to a highly desirable audience demographic on 9,500 video screens located in elevators of office towers and select hotel lobbies in 25 major cities across North America.
What’s the significance?
Their 82 Newspapers reach 12 million readers.
And most of that # is in 1 paper, USA Today!
Their 23 TV Stations reach 56 milllion viewers!
Do the cost effectiveness math!
Supermarket Chains put their weekly ads on their web site. Don’t need those costly Newspaper inserts. Just a small ad that says, “Go to our web site for this weeks Specials.”
The largest Supermarket chain in AZ is Fry’s, (Part of Kroger). I get a weekly newsletter with 20-30 coupon offers. I just click on the coupons I use and it automatically goes on my Fry’s Discount Card so when I go to the store and pick up that item and check out, I automatically get “The DEAL” credited at the register. Don’t even need to clip the newspaper coupon any more! The store saves tremendous operating costs by not having to physically handle all those paper coupons to get their vendor rebates.
When the Supermarkets and Auto Dealers pull their ads, the newspapers are doomed to extinction.
A HS friend of mine died this week.
Another friend sent me his Obituary directly from the Funeral Home’s web site.
No Newspaper needed.
99.9% of all jobs available can be found on the internet.
Just received a bill from our newspaper for 6 months subscription for just under $60.00
We only get the paper twice a week on Wednesday & Sunday. Won’t be renewing!