Just because something is healthy, doesn’t necessarily make it bad to eat [;)] 

On a serious note, there are lots of things that are just naturally damn delicious AND good for you – after all, the ” Mediterranean diet ” is tasty & healthy all of its own accord. I know that many of us have experienced misguided awfully stodgy, soulless and/or strange tasting ” worthy ” attempts at certain recipes.  I would honestly say the best and healthiest pizza I’d bake at home would be made from scratch, by me. But that’s because we don’t have anything like the place mentioned, this side of the pond. If there was – well, I would give them a try – it does sound like they at least put some heart ( pun not intended ! )and effort into their product.[:D]