Women’s football is quite large. Over 80 teams and 2 leagues in North America and there are leagues in Europe too. This summer there will be an international women’s football tournament being played in Sweden. The United States will be represented with an all-star team made up of players from the Independent Women’s Football League. The Sharks have a few players that were picked for the team.
I don’t think I will be going to Sweden, unless there is a website for Swedish road food…
They need to hire a First Class Marketing firm to generate more public awareness and get the ESPN’s of the world involved. Sports Marketing Drives the Revenue! If Extreme Fighting, Skateboarding, Roller Derby, Monster Trucks etc. can do it, so can they!
Believe me, this is a discussion that we have had and continue to have. There hasn’t been too many ideas out there that hasn’t been tried. There are plenty of bodies out there of people who have tried to market the sport quickly. Especially with this economy, the slow ground roots approach is probably best. Many teams have developed relationships with NFL teams and are trying to build from there.
ESPN and most media outlets are not interested in the sport itself. They are only interested in the human interest side of the story. Part of it has to do with women’s sports, which does not get more coverage at the pro and semi-pro level. At best, women’s sports are covered at the college level and that is it. Just look at all of the other women pro-leagues out there. They are all barely surviving.
Trying to get the word out and in a positive note is the toughest part of the job. There are so many people out there that believe women cannot or should not be playing the sport. We get lots of emails from girls around the country trying to play on boys teams and the hazing is pretty bad. You have to admire their love of the sport to put up with some of the stuff that goes on.
Still it is fun to be a part of and I love the road trips because that means road food!
If everyone associated with the Sport has the same defeatist attitude as you and thinks it can’t happen then it never will. That’s STINKIN’ THINKIN’. Is it Reality? Sure—-As long as no one is willing to take the Challenge. Get out of the DISCOMFORT ZONE!The Sport needs a LEADER to step forward. Someone who will Operate “OUT OF THE DEFEATIST BOX” and make it happen. Are there obstacles, Sure. The sport needs someone that IGNORES the obstacles and gets it done. Call Donald Trump or Vince McMahon. They will get it done! “the slow ground roots approach is probably best.” Do you know what happens when you take the “Slow Ground Roots Approach?????? NOTHING!