There’s no such thing as a free lunch so yes, the dogs will cost money even if you eat a hundred. I will offer a (small) discount to anyone who wears the shirt to the cart. I figure this will encourage some free advertising.
I agree that good dogs will trump any freebie but since I plan on serving good dogs, I want a little extra marketing oomph. This isn’t really a hot dog town so I want to generate some buzz and build a following through personality and gimmicks as well as quality product. My esteemed competition has a lock on the market and they are all about gimmick with dogs that don’t have the best reputation, shall we say.
Thanks for the input and the welcome.