What does value mean to you? How can I ask for $3.50 per hot dog?
1. I am providing authentic Vienna Beef products which are fantastic. From bun to dog to condiments, it’s the real deal! [style=”color: #3366ff;”]I agree. It’s a product that most Texans are unfamiliar with however those who are, see it as a superior product. We need to educate our customers on quality.[/style]
2. You cannot buy what I am providing with 60 miles of my location. I’m saving you gas money @ $4/gal when the craving hits [style=”color: #3366ff;”]Again, filling a niche market with a superior product.[/style]
3. I run a clean & spotless cart and you can watch me make your lunch. I must live up to your cleanliness standards or I risk your business. [style=”color: #3366ff;”]This separates us from other catering outfits that make your food ahead of time and just keeps it warm. This (and VB products) is why I/we can command a premium price for my catering jobs.[/style]
4. I value you as a customer and you will know it when you walk away. I will build a relationship with you and we will become friends. [style=”color: #3366ff;”]I am genuinely interested in you and your world. After 3 years I still don’t advertise and have all the business I can handle via referrals and word of mouth. Our customers are golden.[/style]
5. I believe in the quality of my products and you will always get the service you deserve. You are not just a customer in line or a car in a drive thru. I am always happy to see you again.
As to a side dish instead of chips, we do home made cole slaw that is served ice cold and crunchy. Easy, something different and cost effective.
If someone were to compare my products with those of a fast food spot, specifically a $1.99 Sonic dog I’m afraid price is the driver, not quality and that’s a legitimate situation. If I’m trying to eat on $10 a day, there are much cheaper options compared to mine but the quality is not the same.