I guess my assessment of the sub is more on the quality of meat. It was tasteless. I agree most commercial subs dont pack a whole lot of meat on them, but if its GOOD stuff, than thats what sets them apart. And yes, their delivery system has made them quite a success. But in my case, it was 20.00 for 3 subs, and they were not worth that price. And felix-you hit the nail on the head, their appeal is to a demographic that is younger than I; I am of the generation where quality rules over convenience, as I didnt grow up with most of the fast food places around now.