I write the web address of this place down on a one of our business cards or on a piece of paper and tell them “this is where to go to ask all kinds of questions”.  Some of them know about it, others don’t.  I gave the address to an Italian Ice set up at a festival a few weeks ago… and they had already found this place.  David will tell folks pretty much anything.  He always tells the HD guy that he’s not selling anything (sometimes he’s right!)…  Our current HD guy drives by almost every day…. don’t you just love small towns!