I note that the HFCS folks want to change the name to “corn sugar” because people don’t want HFCS. I accept the argument that customers need to be educated, and I’d like to see more research and less hype, but it takes more than a name change.
They note the success of Canola oil, which didn’t sell well under the old name of rapeseed oil. It is, IMO, a false argument, because rapeseed oil, even with the unfortunate name, was never considered to be a “bad” food. When considerable money was spent to create an improved rapeseed oil variety, I can’t blame to creators for picking a nice sounding name like Canola, but the oil has been sold on it’s merits.