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You really have no idea until you get in there are start selling. My relatives from over that way get a kick out of hot dogs!
Display/branding would most likely be the easiest way to go to motivate the interest of the new experience. Since Sabrett is the “brand”…Sabrett as the brand people experience (personally) while on vacation in NYC or see on the BBC in regard to food shows easily recognized on display…as well as some pictures and print articles about the carts/stands with the blue/yellow umbrella. You just have the other brand to think about/sell as you see how it goes. More on the side of the “experience” or if people develop an interest in the pretty good hot dog and do not care about the rest. [;)]
You might get a ton of looks…or a ton of business right away. Spread the word and learn as much as possible so you can have conversations and answer the questions that will come. That is the fastest and easiest way to get someone to stop looking and start buying/eating.
The NYC hot dog vendors are there rain…shine….and in a blizzard.
Best of luck! Very exciting! [8D]