Business plans are more of a tool for you than the Bank.   The bank will have their monies secured regardless of what the business plans shows.   However from the banks perspective, the business plan will show them that YOU have determined the minimum cash flow to service the overhead & a reasonable (but minimum) salary for yourself to stay in business and that YOU understand the dynamics of the business. ….Don’t BS a business plan.  The bank is smart enough to know ……

So a business plan for a NEW venture should ONLY detail the minimum required cash flow to service the overhead and stay in business.   …. A business plan should also include a site-location study.  This study should determine the traffic flow & demographics for users of your products & services and show IF the minimum expectations are obtainable.    ….. If there are other food vendors in the area, do a study based on the number of sales they make per hour vs. the amount of foot traffic going by their location.  If you did 1/4 of the sales of the other vendors, would your minimum cash flow be met?   …. Also, since you are selling “American” type food, how many or what percentage of the traffic is American? 

This is the info a good business plan should be telling YOU.   … From this you should then know based on your available funds how long you can support yourself while building up the business; when to look for another location if the current location is not working; or find another job.    …..  Forget middle & high projections on the business plan. They are irrelevant.   …. Anything above minimum cash flow is GREAT!