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I’ve been following along a little bit on your threads, and I’m fascinated by this whole affair.
Have you contacted chicagostyledog, the Hotdog Professor himself? He runs Hot Dog University – a series of classes designed for people that want to open a stand. He may be able to help you. If you have the $$, perhaps a short trip to Chicago might be in order. He’ll be recommending Vienna Beef, of course.
As far as “guerilla marketing” – may I suggest you start a Facebook page, as well as a Twitter account? Enlist your friends and family to “friend” you on both sites, and spread the word. Use the Facebook site as you would a web page (and have a website, too, if you can), and offer specials, history of the “New York style hot dog stand”, pictures of your cart and of your customers enjoying your product, as well as of the hot dogs themselves. Use Twitter to announce specials (Twitter Tuesdays) and build a rapport with your customers.
Add your cart location to Foursquare, so people will be able to “check in” there, and make sure to offer a special (free drink or chips) for the “Mayor” of your stand.
Print up a couple dozen t-shirts and give a few to friends and family to wear, as well as randomly give away a few the first week you are open (after the first week, if they prove to be popular, print them up and sell them). Make sure you have your cart name, logo, and especially location – including London – as I can imagine the delight of Americans sending home (or wearing) that t-shirt.
Good luck, and I look forward to reading more about your adventure.