Here’s a trick I’ve read about to get customers in on weeknights. Without advance announcement or advertising, once a week or two, walk onto the floor and say, “Everybody’s who has already ordered: your meal is on the house!” Figure if 5% of your dinners are being served at the time, it’s like giving a 5% discount; you can set your price point accordingly. Since you make no promise that you ever will do that again, it’s not legally considered to be gambling. But the word of mouth will be VERY strong and people will be coming in on weeknights with the hope of getting a free meal.
 
Bart