Home › Forums › Restaurant Professionals Forum › Restaurant Professionals Forum › Any Good marketing Ideas For Small Restaurant? Do Giveaways Work? › Re:Any Good marketing Ideas For Small Restaurant? Do Giveaways Work?
Contrary to what most people will tell you is the money is in working with your existing customers and using them to bring in new customers through referral strategies and rewards based loyalty programs.
First I would focus on building your list – name, email, cell phone no, birthday would be a good start. Then start email or texting these customers with offers to return.
This is extremely cheap marketing & you will boost your profitability by about 70% by simply increasing the frequency of a customer dining with you.
You could also use bounce back certificates with an offer for anyone returning within say 72 hours.
You can attract new customers by working with local schools, charities, sports teams & help them with their fund raising – key though is to get diners info as already mentioned so you can market to them. There is heaps you can do here.
Don’t waste money on group coupon deals like Groupon – you will be working for nothing and the Rice University study shows repeat customers are as low as 13%. These group coupon deals are popular with consumers but latest figures from Merchant Circle shows that 55% of businesses who use them will never use them again because they attract the wrong type of customer (those out of your geographic area and coupon addicts) and profit impacts.
Marketing automation is the key to all this. If you want more info I can send you a link – sorry can’t put my hand on it at the moment.