Right now, this site looks just like those 50 or so other restaurant web sites out there that use lists they bought from someone of all restaurants in a givenarea. Friendseat, diningguide, bonapetito, etc. These sites seldom get any user-generated content. Hopefully, this site will be publicized in the Allergy-sensitive community so it gets some input, like yelp does.
I searched for reviews in all major major US cities, and was only getting an average of 5 reviews for all of the, except Boston, which has 83 reviews. Their terms of Service indicate this site is Massachusetts based.