@sonny
 
Well explained, that is what I was trying to say when I recommended going through the charity itself and broaden the scope of the service to work for more than just restaurants.
 
 
Although I don’t know that I agree that the amount of people that would go to a restaurant because of a charity is small.  It may depend on the area but I have seen droves of people go to a business to support a charity and in a in the thousands of people, from a larger population pool (i.e further than 5 miles away).  This is of course for a special event or something, but those usually do mean that people from the outside areas if they like the place will go back.  It isn’t  a ton of repeat, but definitely more than they had yesterday and increases world of mouth and news exposure for the business.
 
 I do agree with you though it isn’t explained very well, he keeps saying there is no solicitation but then, lists solicitation points. “It involves giving people an option to give to charity with each meal they order.” and how it will be on the menu.  Anyhow, he may just be keeping the detail a little secret as he is still in the process of developing the program.  As a founder of a non-profit I wish him all the luck though.