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daddywoofdawg– makes sense. We have a 10 minute pitch that covers all except…
“proof not rainbows”. While we have results from a market survey, this is brand new and we’re trying to do a pilot. Is there a different way to frame if we are looking for a few restaurants willing to do a pilot with us?
Something else we are considering: offering some incentive or compensation to participate in the pilot since it’s so new and it is a risk to participate before it’s proven. For example, $X for a traditional marketing campaign of their choice (direct mail, ads, online ads etc). Or, X hours of free technology and operational consulting, or some combo. (We have a background in consulting for Fortune 50 companies).
Thoughts on the incentive? Would that help? Hurt? Necessary? What should $X be to get a GM’s attention?