I was 12 in 1960, and then as now I was a hot dog fan.  My preferred packaged brand was Ball Park,  (this in Brooklyn where at the time there must have been 50 independent butchers making thier own hot dogs, but, again, I was 12…)
 
On the other hand, my grandmother, who lived in Ridgewood on the Brooklyn/Queens border, swore by Trunz, although I don’t remember whether they had a packaged brand or just a butcher shop brand, and I couldn’t find anything definitive just now on the Internet.