MOOYAH Burgers, Fries & Shakes looking to open locations in Cincinnati/Northern Kentucky.
A popular and rapidly growing fast casual burger restaurant is eyeing multiple locations in Northern Kentucky and Greater Cincinnati.
Ever heard of MOOYAH Burgers, Fries & Shakes?
The company, founded in 2007, already has more than 80 locations in the United States, Mexico, Canada, and the Middle East. Founded in Plano, Texas, a bulk of the chain’s locations is located in the Lone Star State and the closest locations to our region are in the Chicago area and in Knoxville, Tennessee. However, MOOYAH is making its first foray into Ohio with a new location near Cleveland this month and the company tells The River City News that it hopes to enter the Cincinnati market soon.
“We have done a bit of homework and identified those markets where we believe we need to focus in on given our guest profile, which is really families,” said Ardag Tachian, MOOYAH’s director of development. “Household size is important to us when we do a demographic search. We’re looking for areas of town where there are lots of residences, a lot of homes. School districts where young families like to move into. Shopping centers anchored by grocery stores and other fast casual non-competing restaurants nearby.
“At this point, we are finding a lot of success establishing our businesses in those types of settings.”
Though any anticipated opening date locally is not yet known, MOOYAH has pinpointed several areas of the region that would be ideal for the restaurant. In Northern Kentucky, the company identified Florence. The company hopes to open two restaurants in two years and other communities on its list include the Cincinnati neighborhoods and suburbs of West Chester/Liberty Township, Mason, Kenwood/Montgomery, and Hyde Park/Oakley.
Currently, MOOYAH is seeking franchise partners for the locations as the company does not open corporate-owned restaurants.
“A business background is helpful,” Tachian said of the ideal franchisee. “While we are a restaurant, it is also a business and people are in business to be successful. Restaurant experience is helpful but not necessarily required. We are looking for folks who have the hospitality gene, who desire to be of service, to be friendly, to be accommodating. We want folks to treat our guests much like we treat visitors to our homes.”
That sense of hospitality, Tachian said, is key to the company’s success. Well, that and its unique approach to the burger.
All buns are baked in house, the beef is never frozen, the French fries are hand cut, and the milk shakes are hand-crafted with real ice cream.
“The reason (for our growth) is really simple. Our menu selection is very simple, our operations are simple, and our guests come in simply for the reason to enjoy a quality burger, fries, and milkshake. The All-American meal,” Tachian said. “We also prioritize hospitality and guest services. It is paramount for franchise partners.”
When a customer walks into a MOOYAH location, he or she picks a burger first: the MOOYAH, the double, the turkey, the black bean veggie, or the all-beef hot dog. Then, a fresh-baked bun: white or wheat, or a lettuce wrap (for gluten-free diners or dieters, or those who simply prefer it). From there, the burger is loaded up with choices of cheese, veggies, and sauces. The fries can be traditional or sweet potato and the milkshakes come in a variety of all-American flavors.
While waiting for the arrival in the Northern Kentucky/Greater Cincinnati market, locals can give MOOYAH a try when it opens in Rocky River, Ohio outside of Cleveland on July 27.
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