Ruben’s Deli had a reputation for "Food with a Tude." Ruben, an old school deli man, never smiled and was strictly business. His food was always fresh and tasty. One day while chowing down lox & bagels, I observed him at his finest. A customer came in to purchase some chopped liver and asked if it was fresh. Suddenly, all hell broke loose. "Of course it is," he snapped. As she began to cry he said, "There’s no welcome sign on my door!" She replied, you’re a mean man." She paid for the chopped liver and left the store. As Ruben watched her drive off, he muttered, "she’ll be back." I returned for breakfast one week later and that woman returned to drive him nuts once again. It was a great floor show.