Home › Forums › Miscellaneous Forums › Miscellaneous – Food Related › Prime Rib..what is the appeal?? › RE: Prime Rib..what is the appeal?? November 1, 2005 at 2:23 pm #2202354 WalleyeMember I don’t understand what the big deal is about finding prime. My butcher always has it, and that’s what I buy when I do buy beef. And yes, it does have it stamped on the fat.