Nesquik had just started advertising that they have 25% less sugar than other leading powders and syrups (presumably Ovaltine and Hersheys?). I don’t know whether this is just a comparison to counter Ovaltine’s more-vitamins claim, or whether they have reformulated Quik. But this thread prompted me to email the company and ask! I’ll let you know the reply. (We’ve never tried Ovaltine but my kids enjoy ridiculing their commercials!)
And I refuse to buy their product because I can’t stand their commercials (hey, Ovaltine, how many ways can you spell "backfire"?).