Moderation is the key,,exactly. This "expose" just makes me wonder if people actually think that they have to follow the advertising pied piper. Okay so he ate 3 meals a day at mcdonalds…so what. NO ONE and i mean NO ONE is going to be shocked that it was bad for him. I know that its bad for me to go there,,that its so unhealthy, this guy sacrificing his health for the sake of exposing to the world that mcdonalds is bad for us all is like some guy going into the freaking ocean without air and drowning,,and later his widow tells us that its dangerous to not have air underwater….