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Hi Leann
Here’s a few ideas …
I see you have a D1 (beer only) license. You might try some menu items that go well with beer and specifically sell them together … chili, pizza … bar-type appetizers like buffalo wings, onion straws, potato skins etc.
Onion straws are easy to make and people love em when they’re fresh out of the fryer and go great with a beer just pulled out of the ice.
Purchase a quarter or sixth barrel (or whatever suits your anticipated volume), and run a really cheap beer special Friday or Saturday evenings … say, .25cent drafts after 5pm .. and put a BIG sign advertising the special in your front window or on a sign outside.
Do the same thing during broadcast sports games (bring in a TV if you don’t have one there already).
Push an appetizer menu during games.
Make sure you carry more than one brand of beer… and in bottles – not just cans.
In fact, if you do manage to get some younger drinkers in, make sure to ask them what types of beer, food and events would bring them back … come right out and ask them. Young people drink more than older folks, and beer has better margins than food.
You might seriously consider upgrading and also buying a D2 license, which would allow you to sell Wine and "prepackaged drinks" (that’s things like seagrams bottled drinks etc).
A quick check with the liquor control (www.liquorcontrol.ohio.gov) indicates that a D2 *is* currently available for Buckland. It will run you $564 and require you to go thru the application process (part of which, such as the financials, you would *not* have to do again as it was done when you got the D1).
Actually, considering that Buckland is "dry" as far as allowing liquor … if you had a D2 you might consider stocking a big selection of those "prepackaged drinks" … the variety would be attractive and it would be as close to liquor as the town would have without voting and changing ordinance.
Sonny