I always look for locations where 100’s, if not 1,000’s of potential customers pass and there’s little or no competition. When we worked the outlet mall, our only competition was Quiznos and 8,000-10,000 cars came to the mall every Saturday and every Sunday. We worked weekend lunches from 11-4 and always sold at least 300 dogs and drinks per day. Our latest location is a mirco brewery for their five Saturday afternoon tours. We opened this past Saturday. We sold 100 dogs in 3 hours, despite the extremely cold weather. We know there’s potential for 200-300 dogs every Saturday, once the weather improves, the summer arrives, the river brewery tours begin, and the pleasure craft boaters arrive. While this site doesn’t have a lot of passing traffic, those taking the brewery tour are the target market.

Setting up on St Patrick’s Day 45 minutes before the first tour. The table to the left of the cart holds a condiment rack, ketchup and mustard dispensers, and a napkin holder. The 2nd table was used for setting up and then placed in our van. The city of Milwaukee does not allow free standing coolers or tables and everything must be attached to the cart. Our condiment table is on wheels and attached with a bunge chord. Our cart has two built in coolers for drinks.

CSD