Home › Forums › Miscellaneous Forums › Fast Food Franchises & Non-Roadfood Chains › Krispy Kreme has closed near me :-( › RE: Krispy Kreme has closed near me :-(
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If only the KK corporate office understood what you do. By offering their product in grocery stores and even 7-11 type places they pretty much killed the golden goose because they were offering an inferior product when they did so.
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It is plain to see you have no ideal of their concept.
Every KK I have ever been to be a mini factory that sells to all of the grocery stores and even 7-11 type places in their market. Its part of their concept.
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Then there was the plain old scam aspect of the way the corporation (not the individual franchises) was run. In effect they weren’t selling donuts, they were selling franchises and once the hype wore off the house of cards began to crumble.
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That s what a franchisor does he sells franchisees.
The market place over hyped the company and its franchisees that failed had way to many dreams of dollars in their minds.
They built in new markets hoping to grow way to fast and many have been under capitalized for the venture.