why does every poster not realize that it was not PETA that was upset about this. It was the New Jersey chapter of the ASPCA, a somewhat more respectable and mainstream group. The New Jersey chapter enforces the animal cruelty laws set by the state. The article mentions it is the first time they complained to a company. Doesnt sound like they run off half cocked.
Anyway, if it was people instead of animals that were depicted as being run over, it would be a lot funnier.
For the record, i am not a member of either organization.