I sell my hebrew nationals for $3.75. I do grill em and have a slew of free condiments. I also sell a bunch of other sort of higher end dogs, and rather than have a sliding scale for the dogs they are all $3.75. Easier for me to keep track. I make more on the heb nat’l than the alaskan reindeer and it’s taken a while to "educate the customer". But I get very few complaints on my prices. Besides there is a guy selling Sabretts across the street for $1.25 I point em that way if they want a dollar dog. How much are you paying for the heb natl’s? I pay $2.79 per lb for the 4/1’s at Costco.