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Originally posted by MBFDFyre
quote:
[any dog with beverage and chips 1.00the immediate above is my LOST Leader!
Why bother with the lost leader? The reason people come to you is the dogs, not the soda and chips. Thats an after thought. So why sell those for a loss?(although, I don’t think it would be much of a loss since you can get soda for a quarter a can at Costco and chips can’t be too bad) Why not sell them for a profit?
-MB
No lost leader or "value meals" from my hot dog cart. I charge $1 for a can of soda and .50 for a bag of chips(when I sell chips, which is hardly never). My cost for soda is .22/can. My cost for Jay’s Potato chips is .16/1oz bag. At $1.50 for a soda & chips, profit is $1.13. At $1.00, profit is .63. Soda and water are high profit items. Chips aren’t. Besides, people only have two hands to use while eating on the run; one for the dog and the other for the drink. Adding chips makes it a balancing act.