To bassrocker4u2: You must have misunderstood. I don’t currently have a hot dog cart. Never have, nor do I want one. In fact my town has no hot dog carts (probably does not allow them) and no permanent hot dog stands either, save for one poor "hotdog & ice cream shop" that just opened up.
But a strong brand image and identifiable look are exactly my goals. My idea is for a small trailerable, semi-permanent structure about 8′ x 12′ with an attachable deck large enough for half a dozen small tables. I’ll build and own the structure, so I’ll only need to lease a small well located lot to sit it on.
As I said before. Marketing and design are my forte, so image will be my main goal, second only to good food.
I don’t need to make a living off of this. My current business provides me with that. This venture is mainly for fun. If it turns a profit, great. But even if it loses money and tanks in six months, it’ll still have been fun, and another feather in my cap.