Absolutely there is. As a theme-based place, my atmosphere and service will be second to none, along with the best product I can find.
But actually I have zero competition in my market. NONE. There are no hotdog stands at all. There are a few BBQ joints and sandwich shops around town that sell hotdogs almost as an afterthought, but all are the cheapest, most flavorless franks you can buy. I know – I’ve tried them all in my ongoing R&D.
There used to be a great hogdog place in town that did well. But they got too ambitious and tried to expand into an old former Burger King building that was way too big for them. They still did 80-90% as drive-thru business while their new large dining room sat empty. The added overhead finally killed them.