Maybe it’s funny unless you consider that Hardee’s only brought back the Big Shef- or their version of it- to try and fight off a legal challenge to their ownership and rights to the Burger Chef name, logo and other trademarks. This has been reported in the news. Hardee’s only brought back the Big Shef after a legal challenge was filed with the US Patent and Trademark Office by a Chicago based brand revitalization company called River West Brands. Their "Big Shef" promotion began about 1 month after being informed about the legal challenge. Basically, Hardee’s has been caught not using the trademark in the past 6 years and was/is in danger of losing it. I for one hope Hardee’s loses it.