Folks that are not interested in understanding/researching why an animal that is allowed to roam would have better health and therefore meat should become interested. The research is out there. Just as the facts may be there about PETA. Again, I think that an effort on the part of a corporation to steer away from shameful mass production of food (as if chickens were model t’s) is sensible. I fail to see collusion (PETA connection) or conspiracy (racket to raise prices) in the matter. Eat well live well. It’s good for humans and cluckers!