Please do not mistakenly perceive my statement pertaining to an increase in cost as a belief in some sort of conspiracy to make more money. What I meant was far from that. In order to follow these production methods, costs do rise. Period. There was no hint or allusion on my part to suggest a conspiracy for this company to make more money by raising prices. That’s just silly. Financially the costs of implementing these methods will be passed on to the consumer. The consumer will then have to decide if they wish to support said company’s ideals by paying higher prices for the product they demand. This in turn supports the movement. Those who are in favor of such measures on the part of the corporation in question will undoubtedly still buy, if not purchase more. Those who only care about the increased cost of an egg biscuit with no regard to how the animal came to be in their mouths will no longer patronize the establishment. And this in no way reflects on Michael’s ideas and reasons for boycott. His issues bring forth completely different sets of principle’s.