quote:

Originally posted by matilda
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The consumer will then have to decide if they wish to support said company’s ideals by paying higher prices for the product they demand.[/quote]

I hate to have to be the one to point this out to you, but a company’s ideals have absolutely nothing to do with it. Companies that agree to play this game do so out of fear of economic consequences brought about by the gullible portion of the public and true believers in PETA’s advertsing campaigns and boycott threats.