If I am traveling with kids or Grandchildren I usually opt for it. It is convenient and usually has something they like such as juice, cereal yogurt,etc. However, the last time I traveled to a convention we stayed at the host hotel, a Doubletree. Due to a time limit (had to make a meeting) we decided to avail ourselves at breakfast there. For what most hotels offer for free they charged an extra $8. In fact, it was exactly like the Comfort Inn i stayed at last summer(with a baby) and ate for free. Linda