Bought a bottle of Cholula (at Food Lion, the only grocery store near me in rural central VA.) because of this thread. My first taste was this morning, sprinkling a dash or two on a slice of ripe home grown tomato (I think it was a Beefsteak). Put this on a "Mary B’s" (frozen dough, like the Pillsbury) biscuit along with a sausage patty. Tasty! I liked the flavor; and it’s not too hot.