El Yucateco’s Kutbil Ik habanero sauce (natural brown color, not the red or green stuff) is available at my local Wal Mart now. Good chance most of the country’s Wallys now have it. It will separate the kids from the adults. Like it hot? Give it a try. It has an exotic Mexican flavor too. Can’t beat it for under $2/bottle.
BTW: I think Cholula is an absolute bore, overpriced too.