I think the "suits" at Domino’s watched Saturday Night Fever one too many times and just assumed all of Brooklyn ate their pizza like Travolta. Pizza is like that all over NYC, not just in Brooklyn, but it doesn’t play as well in a marketing campaign. Its like when I lived in Boston. I didn’t grow up there but if I travelled anywhere else in the country and told people I lived in Boston, they’d immediately ask me if I "pahked my cah in Hahvad Yad"!