Its all about the marketing. Pizza Hut had a "New Yorker" pizza a while back, so Domino’s probably couldn’t use that name.

The shame about all of this is that people who buy that Domino’s Pizza will think ALL Brooklyn pizza is like that. I hope these people, when they travel to New York, don’t buy burgers or chicken instead because of their recollection of the Domino’s pizza.

I keep looking for some industry publication that wrote a profile on the marketing geniuses behind Domino’s Brooklyn Style Pizza. Don’t think we’ll see one. They are probably applying to the Federal Witness Protection Program as we speak.