Wachusett is another brand of chips, they were bought by some big company (mabe UTZ?) but the Wachusett brand is still ubiquitous here in central MA in sub/pizza shops. They usually have Lays too.
I believe that Wachusett still operates a production plant on the Fitchburg/Leominster line.
I’ve wanted to try Wachusett chips ever since I saw almost all their varieties get glowing reviews on taquitos.net. I haven’t been able to find them anywhere in CT, though. Even the Stop ‘n’ Shop up in Springfield didn’t have them (or Humpty Dumpty). Guess I’ll have to drive further north!