If the independents are good the locals will keep them in business. Daytona Beach is loaded with fast food & chain restaurants; there are still a lot of good independent places as well, large and small. IIRC the first "Chain" to standardize was Howard Johnson’s. They made all of their restaurants and motels the same so travelers would know what to expect upon arrival, no surprises. Twenty-five years ago there was a HoJo s motel & restaurant here, it s gone, many of the nearby M&P motels & eateries are still here.