I live in the Albany, NY area and have seen the ads too…but haven’t seen anything in Price Chopper or Hannaford that would make me think that there are some California Cheeses new to the stores….there were some pretty interesting Adirondack and french cheeses in PC, but I would think that with the money being spent on the advertising…there would be signs up in the cheese or dairy displays for the Californina Cheese…and coupons or discounts to get people to try them…I’ll keep looking..