Yuengling. To me this is essentially where Coors was 25 years ago; except Yuengling was there also and hasn’t changed (reputation-wise) in all that time, whereas now Coors is a huge multinational that nobody would confuse with good beer. I’d heard about Yuengling for years after I started drinking good beer, about how you could only get it in the East and people would bring in special out to Chicago, etc etc; then I moved to VT and still heard the same stuff. Well finally I got some (both the traditional lager and "premium") and it was terrible! Better than Coors or Bud maybe, but certainly not deserving of its rep. But, I have fond memories of certain Wiscosin products that are less than stellar, so who am I to criticize one for liking the local stuff? It’s just not worth the "cult" reputation, is all.