Does anyone remember Schmidts from Philadelphia? In the 50’s in Philly, beer drinkers either loved it or hated it, and it was the butt of a lot of jokes about the effects of drinking it. It was the in-thing to make fun of it, but they sold a lot of beer back then. I liked the taste and the price was right.

Anyway, back when Coors had limited distribution in the mid-Atlantic states and had a great reputation, a local magazine conducted a blind taste testing of Coors, Schmidts and several others. Schmidts won! Go figure!

Eventually, one of the big brewers bought Schmidts, moved it out of Philly, changed the formula and it dropped from sight.