I’m about to fire my hot dog cart up again and this time it may be M-F instead of the occasional Saturday or special event. I see a lot of familair folks are still here and a lot of new names. Most of you remember I started out as a noob with a cart which did pretty well for me, jumped head first into launching a brick and morter joint which didn’t do so well. Along the way I’ve held two different full time jobs the latter being in a corporate sales roll which has taught me so much.
I’ve always had an entrepreneurial drive and a sales and service DNA. I really want to work for myself and am in a position now that I could possibly run my hot dog cart for lunch and do some consulting in my current industry after lunch. I’m in the planning stages to see how viable this is.
I was charging $4.50 – $5.00 for a hotdog , coke and bag of chips (tax was included in the price) off of my cart. I was selling Authentic Vienna Beef products. All ingredients are Vienna except for onions and tomatos.
Know your competition – I just checked every fast food joint in our little town and the cheapest combo was $5.16 and the most expensive was $7.99. Of course these prices are without TAX and the sides/drink are small unless you upgrade or supersize. At the end of the day folks around here are paying $6-$7 bucks for lunch at your standard hamburger joints. My main hot dog competition would be Sonic and they are charging $6.19 for two dogs fries and a coke. The local FF joints are your standard ones and we all know the food and service is about average to below average. There are exceptions but this is a gpar for the course in the sandbox I am playing in.
What does value mean to you? How can I ask for $3.50 per hot dog?
1. I am providing authentic Vienna Beef products which are fantastic. From bun to dog to condiments, it’s the real deal!
2. You cannot buy what I am providing with 60 miles of my location. I’m saving you gas money @ $4/gal when the craving hits
3. I run a clean & spotless cart and you can watch me make your lunch. I must live up to your cleanliness standards or I risk your business.
4. I value you as a customer and you will know it when you walk away. I will build a relationship with you and we will become friends. I am genuinely interested in you and your world.
5. I believe in the quality of my products and you will always get the service you deserve. You are not just a customer in line or a car in a drive thru. I am always happy to see you again.
Have you ever shopped the classifieds for a pedigreed puppy for your kids? Notice how there are ads for 10 different sets of labrador retriever pups and some are cheaper than others? Do you automatically seek out the cheapest or wonder if the most expensive is a better animal? It must be better since it cost’s more that the others, right? Well, there’s an element here that I believe applies to our hot dog carts. If you believe that you have a great product and provide superior service and believe it yourself, you should be able to command a higher price for your goods. I’m not saying to be unreasonable, I’m only suggesting think about what you are selling compared to your competitions’ prices/products, and what it is worth.
My hot dogs will be $3.50 each any way you want them. Dry to loaded, same price.
Chips – Still debating if I will sell these. Looked at some of my old posts and realized I was questioning it back then
Soda Can / Bottle Water – $1.
Value Combo – 2 dogs made your way and a drink – $7.00 (this includes tax)
Many folks are spending $7 daily on FF and don’t get the quality or service they deserve. If you come by my cart and tell me $7 is too much for two hot dogs and a coke I won’t ar,47,690630,0,53954,188.8.131.52
690629,631290,689365,2012-03-14 21:20:32.747000000,Re:1993 Chevrolet P30 Food Truck Build”