That's a Superburger pictured above. It's a specialty of Wright's Dairy Rite of Staunton, VA (see the Roadfood.com review) and, while it bears a striking resemblance to a Big Mac, it actually predates the McDonald's burger by over a decade. Kirsten Parmer, writing for the local Staunton paper, likes it almost as much as a Big Mac. Kirsten is a particular fan of the Big Mac while on the road, especially with packets of honey squirted on each layer, but she had never before been to her local Dairy Rite. Her review of Wright's is decidedly mixed. She feels a little modernization in its look and menu might appeal to younger potential customers.